Marketing

Thank you for showing interests in Train Smooth and wanting to work with me.  So I don’t waste any of your time, I will be very upfront. Train Smooth was started in 2014 as just a coaching business.  Within one week of starting I had ten athletes start working with me.  Within two months I had twenty athletes work with me.  Only now I have reduced this number to twelve athletes and it has never gone under this number.

It really has only been since October 2017 that I want to move Train Smooth from a normal triathlon coaching brand to something bigger and better within the triathlon community.

I started my daily podcast called Train Smooth.  This started off three shows a week and is now seven to eight new shows each week that is featured on all good podcast platform and YouTube.

It has only been since April 2018 that I have started to market Train Smooth content towards my current sponsors like 17 Hours with product placements and mentioned.

There is a lot of work I am currently doing to make this a better process that all parties will benefit from.

I look at Train Smooth as a marathon and not a sprint.  I am looking twenty years down the road.  I want to build Train Smooth into a “go to” place within triathlon.

 

 

Current Projects

The Podcast

I don’t do sponsor adds on the podcast.  I find them tacky and often people press the forward 30sec button.  I do however think this is a great platform for product placements.  Each show has a photo that helps promote the episode and this is distributed through all social media platforms including the podcast playing platforms like iTunes.

I produce a new podcast everyday.  People send through their training, racing and nutrition questions and I answer these questions.  Each episode normally lasts between 5-10 minutes in length.

 

YouTube

This is a very new platform I have started using.  I video record my podcast and upload it to YouTube each day.  Due to how new this is, there is currently little value I can offer brands and sponsors however as this medium grows in years to come, there could be amazing opportunities from a branding point of view.

The way I record these shows will also change as the show progresses.

 

Blog

I aim to create a new blog each week that is training, racing, nutrition related.  The opportunities here from a branding point of view comes from product placement within the blog photo/other content that also is distributed through the normal social media channels.

 

New:

Publishing triathlon related news on the Train Smooth website is again something very new.  Posting pro start lists, race results and any factual news, I am finding keeps a steady amount of new traffic coming to the site.

I feel that this side of Train Smooth could develop into something great for the sport of triathlon and the brands I work with.

 

Want to work with me?

If you think Train Smooth can help your brand and also provide value to my community, please email me tim@trainsmooth.com and we can talk strategies.